• Content Analysis
  Content analysis is a systematic method used to turn items (mainly texts) into content categories. This method (more usually intended to inform quantitative research) follows explicit rules of coding, and enables large quantities of data to be categorized with relative ease. Content analysis offers a quick, broad overview of data sets, and as such can be used to support (and be corroborated by) other more detailed methods of textual analysis.
• Evaluative Assertion Analysis
  This approach, based on work in the 1950s by the psycholinguist Charles Osgood, attempts to map texts and their object referents by reducing them to fairly unequivocal evaluative ("nuclear") statements. EAA was later developed using Computer-Assisted Evaluative Text Analysis (CETA).
• Frame Analysis
  Frame analysis looks for key themes within a text, and shows how cultural themes shape our understanding of events. In studies of the media, frame analysis shows how aspects of the language and structure of news items emphasize certain aspects (and omit others).
• Discourse Analysis
  Discourse Analysis (DA) examines how the social world is constituted through discourse. Within DA there are various distinct traditions including conversation analysis and ethnomethodology; sociolinguistics; discursive psychology; critical discourse analysis; Bakhtinian research; and Foucauldian research.

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